Carmín de Peumo, a renowned Concha y Toro brand, needed a brand video and key visuals to highlight the rich history of Carmenere, which was thought lost after the 1867 phylloxera outbreak in France but rediscovered in Chile over a century later. 

We approached this by narrating the story from Carmenere's perspective, emphasizing its unique history and the meticulous craft behind Carmín de Peumo. The result was a poignant video and refined visuals showcasing Carmenere’s distinct red leaves and the brand’s elegance, and matching brand assets.