Marques de Casa Concha Heritage, a new addition to a traditional line of 12 wines, aimed to establish itself as the brand’s iconic offering by emphasizing its premium quality and the distinct Puente Alto terroir.

To highlight these qualities, we featured winemaker Marcelo Papa at the center of the campaign, successfully associating the wine to the Puente Alto name and Marcelo Papa to the brand, in line with the growing trend of putting the spotlight on winemakers.