Traditional Chilean brand Concha y Toro sought to shake up its classic lineup with "Unrated," a new Cabernet Sauvignon tailored for the North American market. The aim was to create a fresh, defiant brand that emphasized the wine's essence over traditional rankings while maintaining its premium quality.

We took on the task of creating the brand identity from scratch, having only the label as a starting point. After close work with the winemaker and the winery, we came up with a distinctive, iconoclastic Cabernet Sauvignon brand that embodies an authentic attitude while maintaining its high-end quality.