Origins Collection, a portfolio of wine brands from three countries, needed a distinct identity that would unify the collection. We were tasked with creating a luxurious yet pioneering brand personality that conveyed a sense of adventure and discovery, resulting in a comprehensive brand identity, including its pillars, voice, archetype, and visual elements.

The collection featured a custom-drawn icon and an upgraded look that captured the portfolio's pioneering spirit. We directed a photoshoot for the entire portfolio, giving each origin its own visual identity, and also produced a print sales book with 80+ pages of information on over 20 wines, freaturing tailor-made maps and illustrations.