True to Fetzer’s fresh and young style, we came up with #SummerFetz, a campaign showcasing a variety of reimagined classic cocktails made with Fetzer’s wide range of wines.

Vibrant and exciting summer visuals invited consumers to discover each cocktail through Instagram reels and posts with their recipe.

A supporting influencer campaign with 10+ content creators was also launched, significantly increasing the brand’s reach and engagement, and proving how Fetzer’s versatility and easy spirit can elevate any moment, one glass (or cocktail!) at a time.